CONSUMER BEHAVIOUR is social psychology applied to consumption situations. This situation includes buying, selling, using and disposing of consumer goods and services. At the end of the course, students should possess a working knowledge of attitude, perception, consumer’s decision making process and external factors that influence consumer behavior.

PRICING provides overview details of the knowledge on pricing roles, important of pricing, pricing analysis as well as pricing strategies. This course provides an opportunity for students to gather pertinent information by conducting situational analysis related to setting the prices. It also emphasizes students to be able to demonstrate ideas and concept of pricing strategies in a dynamic environment. Pricing issues will also be discussed relating to price changes in the marketing environment.